Apple iPhone 5 is definitely one of the best smartphone available presently but as usual its high price tag of Rs. 45,000+ make it unreachable to many of the potential customers. As you all know, in order to win back these customers Apple India tweaked their strategy a little bit and introduce various options for interest free EMI’s and Credit Card cash backs.
This strategy proves to be really beneficial for Apple India as its profit soared past 1+ billion USD. But Apple now come to realize that not every potential customer in India has access to a credit card and hence is unable to reap the benefit of the scheme.
To overcome this problem, Apple has now tied up with Bajaj Finance to offer 0% interest scheme to all the new purchases of Apple iPhone. The scheme will be exactly same as available on credit cards that is you have to initially pay a down payment of Rs. 16,999 and then pay the remaining amount in 6 EMIs spread over 6 months form the date of purchase.
This option will definitely prove to be boon to all those potential iPhone customers who don’t have credit card to enjoy the benefit of interest free EMIs. Now we will have to wait for other companies to follow this scheme so as to make the purchase of high end smartphones in India a feasible option for their customers