ICANN introduces .BRAND top level domains

ICANN had recently launched the all porn top level domain that is .XXX and now ICANN in their meeting at Singapore decided to introduce .BRAND top level domain. Well it actually means that the company can create a top level domain of their any brand like .COKE or may be .INTEL.

Now after this news an individual would be able to register domains like .kid , .toy, .nyc etc…

Application formsĀ  for the creation of new top level domains will be available in January of 2012. But the main question will the introduction of new TLD’s affect the values of .COM’s. My answer to this question is that it will still depend on the end user whether they want to spend millions on a .COM or register a new domain in one of theses new extensions. This will definitely slow down the sales of domains among the resellers and other domain auction houses like SEDO or TDNAM.

Is this the end of domaining?