Well this is the same question we have been asking since the launch of the RTX 2080 TI at Gamescom in Germany. The Nvidia CEO has clearly mentioned in the slides during the launch that the MSRP for 2080 TI will be 999 US dollars. But when I visited their official US website the price is no where near 999 US dollars. Instead it was 1,199 US dollars which is 199 US dollars higher than MSRP. I know Founders Edition cards are normally priced higher than the MSRP. So who will actually follow the MSRP. AIB’s of course would be your first thought but unfortunately none of the AIB version are priced at MSRP.