How to improve SEO score of your website?

In order to increase your SEO score or simply SEO value of your website than taking care of the following points will help you in gaining a good SEO value for your website. SEO stands Search Engine Optimization. It can be explained in the following example. Suppose you are regularly publishing fresh and new content on your website but that same content does not get indexed in Google on time and there by you are loosing massive potential traffic for your website. Also your content loses search position for a particular keyword as compared to your competitor in spite of the fact that your content is of greater quality than his. This is mainly because his website carries more SEO value than your. Here are tips to improve your websites SEO score:

Please make sure that your web page is can be indexed by search engine crawlers.

This is a very serious problem because if you set your site to non indexing mode than search engines will simply omit your website results from their search queries. A page is non indexable in the following ways:

>> Not allowing the search engine crawlers to access a given web page using robots.txt. This file can stop a bot or a crawler to stop indexing your given webpage or directory. So use this file to hide your personal or admin panels not public readable information.

>> Other way of getting in non indexing mode is that canonical URL of your webpage does not match with the actual URL of the webpage. Canonical URL is usually defined as in the following image. Always make sure that actual webpage URL matches with your canonical URL. In case if you are not using canonical URL than there is no need to worry about this factor.

canonical url problem

>> The third mode which can make your webpage non indexable is addition of the noindex tag to a given webpage. Make sure you don’t have the following line in the head tag of your webpage. If you happen to have this line in your HTML code than remove it asap to make your page indexable.

noindex tag problem

Always add Meta Description tag in your webpage

Adding meta description in your webpage will help search engines to recommend your website to users who are searching for a particular piece of information which you have on your website. Always keep your description under 350 characters as they 350 is the maximum character which are taken as description by search engine crawler. You can meta description tag in the head tag of your webpage. Here is the example:

meta description

Add meta keywords tag in your webpage

If you want your website to appear in search results for particular key words than mention those keywords in the meta keywords tag in your webpage which also comes in the head portion of a given webpage. Here is example.

meta keywords

Always use a title tag for a given webpage

Title is first thing that a user will see and it should be striking enough so that user prefers your website over other. Do not add long very long titles to your web page as this will have negative effect on your website rather than positive. Title should not be more than 70 characters.

Always use Web analytics

Using a stat measuring tool will help you to know about the number of unique visitors, page views, impressions, geographical information of your visitors and keyword which are bringing traffic to your website. The best free web analytics is Google Analytics.

Use H1 and H2 tags

Use of H1 tags helps the bots to understand the content of your webpage. It should be used only once and H2 tag is used for sub headings and can be used as many times you require but use H2 always after H1.

ALT or alternate attribute for images

There are users out there who are using text based browser like Lynx or there might be some users that had turned of the images in their modern browser to save bandwidth. So for these type of users we should use ALT attribute for img tags. ALT attribute will usually be the description of the image.

Use SEO friendly URL where ever possible

Well this is a very debated fact that whether Friendly URL helps in SEO or not. Some think they do help  and other think than bots do not take into account the structure of the URL of the page while indexing. But still it is always recommendable to use Friendly URLs where ever possible. If you don’t know what are Friendly URL than see this example:

http://domain.extension/id.php?id=1 ( This URL is non friendly because it contains dynamic variables passing for example here it is “id”)

http://domain.extension/article.html (This is a friendly URL because it does not contain any dynamic variables )

It is possible to convert non friendly URL to friendly using .htaccess file in Apache webserver.

Keep the number of outbound links on a given webpage low in number

If your webpage contains large number of outbound links than it can become a problem for your website. Because of this your website may loose Page Rank. So keep the out bound links low in number as compared to internal links.

Build backlinks

This is the basis of SEO. Building more and more backlinks for your website will help it to obtain good rank in search engines for given queries.

Site loading time

New algorithms of major search engines like Google and Bing now a days take into account the loading time of your webpage and penalize it if the lading time is much larger. You can keep the loading lower by reducing or optimizing the code of your webpage. By using lower size images one can decrease the site loading time significantly. Other ways to decrease site loading time includes compressing the CSS and JavaScript file and you can also do caching of the dynamic files of your website.

Using Sitemap

Your website should use both the HTML as well as XML sitemaps. A HTML sitemap is a special webpage which contains the navigational structure of your website. On the other hand XML sitemap contains the links of the articles or content. It is usually in the XML format and is mostly used by search engines as sitemaps help bots in telling the location of the webpage.

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How to open BSNL selfcare portal in Windows OS?

BSNL selfcare portal is definitely a very useful facility by BSNL as it provides various information about your account such as your Broadband Usage, online filling of broadband complaints and computer generated bills. Though in spite of calling it a Self Care portal, it does not provide any information regarding call details.

The main negative point of this portal is that it was designed in an older version of SAP Netweaver and that’s why it cannot be opened in any modern web browser and if you try to open it in a new generation browser than it will give you all sort of errors.

The solution to this problem is that open the BSNL Self Care portal in Internet Explorer. Yes this is the only browser which can open BSNL Self Care portal. But it also needs some tweaking before you can open in it. You have to make one change if you want IE to open BSNL selfcare portal. Here are the steps:

>> Firstly enter the web address of the portal in address bar.

>> After that you will be show with a webpage showing some error containing words like your browser does not support Web Dynpro or some thing else. The exact error message most of the times is “Sorry, your browser/program is not supported by Web Dynpro!

>> After error look for the icon marked in blue boundary in the image given below icon in your browsers address bar. This icon basically used for making new Internet Explorer compatible with older websites designed for older Internet Explorer browsers. Click on this icon

bsnl selfcare portal opening trick

>> After clicking on the icon in the previous step, your browser will now be able to open BSNL Self Care portal correctly.

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Windows 8 metro user interface (UI) demystified

As you all might have already known about the upcoming Windows from Microsoft that is Windows 8 which is due to be launched somewhere near September of this year. The next generation Windows 8 will feature a all new User Interface (UI) known as Metro UI. Present generation Windows OS including Windows 7 has an icon based UI and it remains as it is from the start of Windows 98 up till Windows 7. So this should be a common logic that we all have more love for the old UI instead of for the new Metro UI. Here is the screen shot of the new Metro UI which is drawing lot of negative criticism from tech review websites and from those who had actually tried the beta and release preview versions of Windows 8.

windows 8

The thing which is drawing the maximum negative criticism for this new Metro UI is the absence of the Start Button. As you can see from the above image there will be no Start Button in Windows 8 and all those small icons will also be absent. The Start Menu in Windows 8 can be accessed by clicking the new Start Button on the top-left area as you can see in the attached photo.

Metro UI is a tile based design adapted by Microsoft from their Windows Phone 7 OS. it is based in Microsoft’s own Metro Design Language. The roots of this Metro design lies in the mobile version of the Windows OS and due to this Windows 8 will be the first Windows OS that will run on both PC ( Personal Computer ) and Tablets based computers. Windows 8 will be the first Windows OS that will be compatible with ARM architecture along with X86/X64.

Each tile in the new Metro UI will be an application which can be opened with a single click. The tile interface usually show you the status of the events. For e.g. the Metro email app will display number of unread messages and etc. information on the tile interface. Metro apps will be available for download only from Windows Store and these app will be written in C++, JavaScript, HTML 5 and C#.

There are application or tools available on Internet that can remove the new Metro UI and get your old and beloved Start Button back to its original place but these tools are still unreliable and can damage your OS. Also the most important innovation in Windows 8 is Metro UI and if that one is removed than what is the use of getting this new Windows OS. I would suggest you stick with Windows 7 OS than.

Whether you like the new Metro UI or not but analyst say that Windows 8 will capture some serious tablet market after its launch .

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How to secure your wordpress based website?

Securing your wordpress installation is the very first task that every webmaster or blogger should do before making your website public. With the advent of automatic scripts and other automatic tools, hacking has become a doodle. Even a 13 year old script kiddie can sit front of his computer and start hacking websites. To protect yourself from this here are the few tips that one can follow to make their wordpress based websites more secure.

Keep your wordpress installation updated

WordPress as you know has a large pool of developers and they release updates from time to time in order to add functionality and to cover up any security holes or exploits found. If you don’t update your wordpress installation than you will be vulnerable as there is always a probability that your present wordpress install has some security holes which can help hackers to compromise your website. Updating wordpress installation is probably the most simple and easy as compared to updating of other CMS such as Drupal and Joomla. Just with two clicks you can update your website to the latest version.

Always keep a backup

Backups are always important. Even if somehow your site is hacked than also you can always restore your backup and come back online and than fix the exploits which were responsible for the hacking of your website. If you are on a cPanel server than there is a option in that where you can download the entire backup copy of your account. If you don’t have cPanel than there are wordpress plugins available that can help you to backup your sites database.

Changing the default database table prefix from wp_ to something random

If you perform this step than you can save your website from automatic or script attacks. This is not a full proof method. It is just a added layer of security for your website. If one is determined he can still know your new table prefix.

Removing the generator attribute from your wordpress

Hiding the version of wordpress from hackers is always an important towards site security. WordPress by default add generator attribute to a meta tag in your HTMLs head tag. You can download the WSD security to remove this attribute.

Protecting your WordPress admin panel

Secure you wordpress admin using a .htaccess file. This will allow only you to be able to login into the admin panel of your wordpress. Click here to know more about securing wordpress admin directory with wordpress.

Turn of the database errors

If something wrong occurs in core functionality of wordpress than it produces database errors. These are useful to admins for debugging purpose but it can also provide some sensitive information to the hacker. Hackers deliberately tries to produce database errors. You can turn them off using plugin WSD Security

Do not install untrusted plugin

Always install plugins from wordpress plugin directory. Do not install plugin from sources other than the official one.

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RIM to stop manufacturing 16GB playbook

bb playbookRIMs attempt to capture tablet with its playbook faced a serious blow when RIM decided to stop manufacturing 16 GB model of the playbook. The main reason for this move is contributed to the declining sales of their tablet playbook. Even after performing some serous price cuts, playbook fails to impress the end user, as they still prefer apps over hardware and thus prefers go with either iPad or an Android tablet which features much more apps than BB Playbook.

Blackberry Playbook is the first attempt by RIM to foray itself into the huge potential tablet market. But from present situation it is definitely makes one thing clear that RIM should take some more serious steps if they want playbook to compete with other tablets. It would be very wrong of me if i say that RIM had done nothing to protect playbook. In fact they had made some good improvements in the core OS of the playbook. After this update, some quality apps which till now is available only on Android, also comes to BB Playbook. RIM ties up with Gameloft studio and gifted all the users of Playbook with two exciting full version games. But even after that BB Playbook fails to take off as far as sales are concerned.

They had also announced that they will continue to manufacture 32 GB and 64 GB models of Playbook.

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