Ford Figo:Indian car of the year

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Did Ford Figo really deserves the India Car Of The Year award?

Yes it deserves
2
40%
No it didn't deserve
3
60%
 
Total votes : 5

Ford Figo:Indian car of the year

Postby myway » Sun Jan 09, 2011 2:43 pm

The game in the Indian auto market is still fought and won on the small cars, with small cars constituting almost 80% of car sales in the country. And this is where the Figo comes up trumps. We take a trip down memory lane and revisit our first review of this wonder car. Did we predict the success of the Figo? Find out.

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Look at Germans (Volkswagen) - within the first two years of their debut (in India) they are out with a complete 'made-in-India' hatch (the Polo) at a price that will be considered a steal for a German badge. Or, for that matter Koreans (Hyundai), who entered with their smallest possible car and eventually moved onto higher segments. Even Italians (Fiat), they had their basics at the place (with the Palio) though their distribution was all over the place (actually it wasn't). And, Americans (Ford and GM), they did everything the other way round. Chose 'class' over 'mass', sedans over hatches, only to realise (it took them 10 years) that 'small is the new big'.

GM rectified its absence from small car market with the Spark and the Beat and now comes Ford with its first ever small car in India - the Figo. We drove it, and stand convinced that it's clearly not 'too little' - it's a spacious, mean car that can gulp five easily with luggage, and clearly not 'too late' - it's boom time.

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They say never judge a car by its cover, well, it may stand true for a book but for a car, first impression is the only impression. You look at the Figo, and you ignore it. It stands so understated, something I'd draw if I was told to draw a hatch. Does the inconspicuous design make it stand out? In an age when supreminis are getting all kind of muscles including shoulders and abs (the Beat), hip (the Ritz) et al, the Figo is like an unobvious guy-next-door in a locality of body builders.

One may call it a typical Ford design. Similar to the Fiesta and the Ikon, both not known for setting anyone's pulse racing with the sheer looks, the Figo also shows samples of the Ford DNA - average looking though efficient. You'd be happier inside a Ford than outside.

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Unlike any other Ford, the Figo gets a front air dam below the grille, that makes you believe that the Figo has just read a Dave Barry column. It's not smiling at you, it's giggling. If nothing else, it gives the Figo a very distinct look compared to its elder siblings. At the back, the Figo is nothing but a compact Fusion. We mean the Ford's erstwhile premium hatch the Fusion. Hey! Engineers just shrunk the Fusion. The Christmas tree tail light, the flat butt, reminds you of classic American station wagon.

From the sides, first thing (and may be the only thing) you'd notice is the wheelbase length. It's jaw-dropping 2489 mm. For a compact B-segmenter that's a little wide, which means interiors would be all about space and more of it. A little later on that. The car gets its underpinning from the Fiesta. The same platform as the Fiesta means you are getting 'more ' in 'less ' with the Figo. With its wheels positioned at the four corners of the vehicle the result is minimal overhang. Despite being wide-legged, the Figo manages to look like a hatch (and not a crossover, if I dare call the Fusion one), mainly thanks to its contemporary headlamps, grille shapes and sculpted bonnet of its distinctive face to the subtle integrated spoiler and chamfered window shape at the rear. Spacious yet compact designs ensure that you still will be able to squeeze the car through little alleys like a breeze.

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The most overwhelming part about the Figo is its interiors. The incredible amount of space allows five people to easily sit and not merely squeeze in with ample space for luggage. The rear seats are wide and long-legs would be happier sitting at the back seat of the Figo than say, backseats of the Ritz or the Beat. Inside, the Figo is a mix of the Ikon and the Fiesta. The dashboard is a lift from the Fiesta (which is a plus), while steering wheel is from the Ikon, so is the glove box. The dual-colored upholstery isn't stylish, but doesn't look cheap either.

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Ergonomics is what the Figo can boast about as the driver can reach for all necessary switches without moving a bone. Say, the boot release isn't a pull-lever at driver's foot, but is neat push-button release at the dashboard. The door handles aren't fragile, so isn't the plastic used for the dashboard. The stereo interface looks very tidy, neat and gels well with the dashboard. The centre control stack, power windows switches, electic adjust outside rear view mirror (ORVMs) are all easily reachable. Though, one would have expected rear-power window switches (in front) and bigger ORVMs at least for the top variant. The Titaniam variant (top-end) that we were driving also featured power steering (standard), MP3 Player with 4 speakers (standard), Bluetooth phone interface, rear washer and wiper, remote central locking, remote fuel lid opener, driver seat height adjustment, removable parcel tray, rear defogger, ABS with EBD and Dual front SRS Airbags. We missed the fog-lamps in the top-variant.

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The Figo has been launched in two variants - - 1196cc DuraTec Petrol and 1399cc DuraTorq Diesel. The diesel engine produces 68bhp, the same as you'd find under the Fiesta hood. The TDCi diesel engine is something we have all happily tried and tested in the Fiesta diesel. It hasn't lost any of its characteristic be it the grunt or the torque. In fact, the engine feels best in the third gear at speeds in excess of 40kmph. In heavy traffic conditions the weighty clutch can have its toll on your foot as one has to continuously downshift from the third to second gear yearning for more power. The engine feels a little underpowered at higher ratios. The power hits the crest at 4000 rpm, while one can make the car further scream till about 4800 rpm. The torque hits the peak at 2000 rpm. The best of the overtaking and lane-changing maneuvers in the city conditions are done on the second gear.

The petrol engine is 70bhp 16V DOHC unit again Fiesta derived, but a scaled down version. It's the smoother of the two engines, more free-flowing. The engine feels at home in tough city conditions and always has the right quantum of power to offer whenever required. At 70bhp (6250rpm) the Figo's petrol variant is little low on power when compared to the immediate competition. Though, surprisingly the refined engine never makes you feel as if you want more. On highways, we would rather pick the diesel variant for its sheer reliability, efficiency and considerably more power at higher speeds. The 0-100 timings of the two variants are nothing great to talk about though in case you are data-headed both takes over 15 seconds to touch 100.

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The manual gear stick is short and easy to maneuver. The throws are mostly precise, only once every 50-odd times you feel you are neither here nor there and are made to re-engage the gear. The gear ratios are wide throughout as one could operate between the second or third/ third or fourth at almost all speeds between 20-40 kmph and 40-80 kmph respectively.

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The Figo has inherited some great characteristics from its siblings - namely great handling, spacious interiors top-of-the-line fuel efficiency (1.4 gives a mileage of 18-20kmpl while 1.2 offers a mileage of 16-18kmpl). Like the Fiesta, even the Figo is one of the best-behaved cars on the road even when you get a little adventurous while driving. The four wheels at four corners make sure that there is minimal body roll even at steep turns made at speeds of over 60kmph. The car is well rooted and never makes you feel as if you are flying. The stiff suspensions do make you feel a little bumpy once in a while (especially at high speeds) but contribute in a big way to the unparallel handling. The car offers much more than the price tag asks for.

Price
    - Ford Figo LXi - Rs. 3,49,000.00
    - Ford Figo EXi - Rs. 3,81,000.00
    - Ford Figo SXi - Rs. 3,99,000.00
    - Ford Figo Titanium - Rs. 4,42,000.00

    - Ford Figo Diesel LXi - Rs. 4,47,000.00
    - Ford Figo Diesel EXi - Rs. 4,72,000.00
    - Ford Figo Diesel SXi - Rs. 4,96,000.00
    - Ford Figo Diesel Titanium - Rs 5,29,000.00


The above prices are ex-showroom New Delhi.
myway
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Re: Ford Figo:Indian car of the year

Postby blubber » Sun Jan 09, 2011 2:51 pm

Thanks myway for digging internet for this review

I personally feel sorry for Ford as a car maker in India fails miserably in the Sedan segment.First they launched Ford Escort and than Ford ikon and ford fiesta which had a rumour of breakdown after 50000 kms.

So congrats to ford for their success in small segment but i really feel that this success will short timed until and unless really start to take India as a serious market.
******OMG******
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Re: Ford Figo:Indian car of the year

Postby sandhu » Mon Jan 10, 2011 2:45 pm

i hate ford in india and will definitely go with this full form

Found on road dead is FORD
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Re: Ford Figo:Indian car of the year

Postby avneet » Wed Jan 12, 2011 10:40 pm

ford is not at all a India centric company.They are just releasing their waste products in India. IMHO ford will fail miserably in India.

Good luck Detroit Car Maker
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Re: Ford Figo:Indian car of the year

Postby IndianDrives » Tue Feb 15, 2011 3:03 pm

Thanks Myway for posting good info here. Ford is wordwide company and ford figo is compact car so this car will definitely capture indian market.
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Re: Ford Figo:Indian car of the year

Postby liszabailey » Tue Mar 22, 2011 5:49 am

yes indeed this is a very nice car and i voted for yes! and i hope this car have a ford replacement parts available for every country that it will be needing it! thanks a lot
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Re: Ford Figo:Indian car of the year

Postby adminub7cars » Tue Mar 22, 2011 10:55 pm

liszabailey wrote:yes indeed this is a very nice car and i voted for yes! and i hope this car have a ford replacement parts available for every country that it will be needing it! thanks a lot


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Re: Ford Figo:Indian car of the year

Postby myway » Sun Mar 27, 2011 12:22 am

recently ford had started ignoring India in their new plans
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Re: Ford Figo:Indian car of the year

Postby IndianDrives » Fri Feb 10, 2012 5:06 pm

Exteriors of the Ford Figo are really very elegant and classy and match with personality of the person who likes to live in style. Also car is available in very pleasant colors!!
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Re: Ford Figo:Indian car of the year

Postby avneet » Thu Jun 07, 2012 12:35 pm

Figo is good
it is one of most liked and appreciated mid range diesel car
But ford brand as a whole in India is flop till now

Ford escort
ford ikon
Ford fiesta
and now this
lets see how much forward figo can go :idea:
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